GAMARRA COMMERCIAL EMPORIUM
The Gamarra Commercial Emporium, also known as “Gamarra”, is a place located in the district of La Victoria, in Lima – Peru, with great commercial movement primarily related to the textile and fashion industry.
Its growth and development since 1970 contains histories of personal effort, persistence and success. Gamarra has served as motivation and example for the creation of many small and medium Peruvian enterprises, allowing for the emergence of large brands and local stores, playing an important role in the development of the fashion and textile system in Peru.
Today Gamarra concentrates more than 10 thousand business people and 17 thousand stores distributed in more than 144 galleries located along 20 city blocks in La Victoria district. It also offers a large number of services, materials and other products related to the textile, garment and fashion industries at the local, regional and national level.
Although Gamarra provides jobs and counts with one of the most expensive rental rates in the country, as well as containing diverse histories of migration, entrepreneurship and success, the Emporium is often associated with a disorganized commercial force, disorderly transport, disregard for labor laws, the abandonment of quality in the textile productive chain and with delinquency in the neighboring areas.
In the past 40 years, the Gamarra Commercial Emporium has grown more than expected.
This growth has not been planned, a fact that generates positive and negative impacts in itsdevelopment and the reach it has upon the fashion community. Together with insufficient efforts by civil and business society and decision-makers, this spontaneous emergence has contributed to Gamarra not developing according to clear strategies that can optimizeits growth and impact at the local, national and international level. Strategic planning, education, comprehension and action are urgent and necessary inside and outside Gamarra.
Today Gamarra projects itself.